Ian Napier – Our most brilliant colleague and friend

1980 – 2019

Adam Fudakowski, CEO, Switchee

I’m writing with the profoundly sad news that Ian Napier, our dear friend, co-founder and Commercial Director of Switchee, died tragically on the afternoon of Thursday 7th November 2019.

Ian was a highly intelligent, accomplished, articulate, warm-hearted and funny character. He was deeply kind and generous, often offering his time, expertise and counsel to others, while expecting nothing in return.


For me personally, he was my closest business ally and friend. He is undoubtedly the finest person that I have ever worked with. People would refer to us two as the “Switchee Duo” and Katie, my wife, jokingly called him the “other wife”. I spent countless hours with Ian, untangling difficult problems and figuring out a way forward when there were no clear answers. He always had a lightness, adding a joke here or a kind word there, to diffuse an occasionally serious situation. It was a lightness that made me happy to get out of bed and rush to work on a bleak November morning.


Ian suffered from depression for over 15 years. During the period that we worked together, the illness was very much under control and was not at all evident, even to many who were professionally very close to him. It was in the last few months that Ian experienced moments of darkness that ultimately got to him, and he took his own life. He was receiving a lot of support from his most caring and sensitive family, as well as from a network of close friends. He also had professional help and medication. His openness with his confidants about his inner thoughts and feelings has made his death all the more unexpected and shocking.

Our team has taken much solace in the message from Ian’s sister, Rosie — that during that long period of depression, she had never seen him as motivated and happy as when he was building Switchee. He was doing something for himself and for others that he loved and passionately believed in.

As the dust begins to settle, our team is principally concerned with looking after each other and ourselves. We are all still coming to terms with the magnitude of this loss and no doubt that will take a long time. What we know is that the business that Ian founded and built from the ground up must become a part of his lasting legacy. There is no silver lining to this event, but it has galvanised us in the belief that the important work that Ian was doing must and will be continued after his death. Our thoughts and prayers are with Ian’s family.


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